An examination of Mexican drug cartels’ influence in pop culture on both sides of the border as experienced by an LA narcocorrido singer dreaming of stardom and a Juarez crime scene investigator on the front line of Mexico’s Drug War.To a growing number of Mexicans and Latinos in the Americas, narco traffickers have become iconic outlaws and the new models of fame and success. They represent a pathway out of the ghetto - a new form of the American Dream, fueled by the war on drugs. NARCO CULTURA looks at this explosive phenomenon from within; cycles of addiction to money, drugs and violence that are rapidly gaining strength on both sides of the US/Mexican border.